USING DATA SCIENCE TO MONITOR, ASSESS & BETTER PERFORMANCE
Collecting and analyzing data is the basis of ongoing improvement and sustainable success. Through the latest monitoring tools and techniques, we efficiently track your brand’s market presence and reputation. This enables you to interact with customers, collect valuable feedback, and act upon reviews to enhance your brand’s image and positioning.
How does data science and monitoring benefit your brand?
We measure numerous marketing and sales KPIs and collect valuable customer and market insights. This enables us to:
- Analyze people’s sentiment around certain products, campaigns, or services
- Select the right influencer to star in your marketing campaign, promote your business, and increase sales
- Measure the results of your hashtag marketing campaign
- Monitor your competitors’ activities and performance and stay up-to-date with industry developments
- Upgrade your customer experience by identifying and remedying to negative feedback
What media do we monitor?
- Print media
- Online publications and blogs
- Social media platforms
- Review sites
- Broadcast media
What do we look for?
- Brand and product mentions
- Key staff mentions
- Incoming links to your website
- Industry-related publications
- Influencers and related terms